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AdSense Ad variations: Link Units and themed Ad Units.

Posted by Syed Maqsood Ali Tuesday, October 13, 2009, under | No comments

Link units and themed ad units are two variations of AdSense Ads that are meant to further increase the quality of AdSense Ads that get served on websites. Let’s take a quick look to see what ‘Link units’ and ‘themed Ad units’ actually are:
Themed ad units: As their name suggests, themed ad units are the ad units that are based on particular themes. These themes could be depicted by colors or special type of graphics that are representative of the event or occasion portrayed by the theme. The events and occasions could be things like Christmas, New Year’s Day, etc. Of course, the themed Ads can only be displayed if they are available from the advertisers and if you have enabled the themed Ads on your AdSense account (in ‘Ad Type Preferences’). Also, since the events vary across different locations, the themed Ads are displayed based on the location of the website visitor. Besides this minor difference, themed ad units work in the same way as the normal ad units.
Link units: Link units are another useful way of advertising through AdSense program. Though the basic premise remains the same (i.e. targeted advertising), the way link units operate is slightly different. Link units are meant to provide even more meaningful advertisements to the website visitors by presenting them with a list of topics (ad keywords) to choose from. The website visitors are then presented with only those Ads that are related to the topic selected by them; hence making their website visit more meaningful. The list of topics presented to the website visitor is based on the website content. So, the topics are relevant to the context of website. However, the ‘clicks’ on the topics doesn’t make any revenue for you; it’s the clicks on the Ads for that topic that earns you revenue. As far as implementing of Link units is concerned, it’s done in the same way as other AdSense type products — you copy and paste AdSense code in the html code of your webpage. Note that you are allowed to implement only tree link unit per web page.

AdSense related terms that you should know

Posted by Syed Maqsood Ali Tuesday, October 13, 2009, under | No comments

Here is the list of AdSense related terms that you should know for sure:
Page impression: A page impression is generally the same as a page view but the number of page impressions can sometimes be different than the page views. This happens when the page is viewed by a visitor but the AdSense code is not executed for some reason (which means that the Ads are not displayed to the visitor).
Ad unit impressions: Whenever you get page impressions, you also get Ad unit impressions. However, the ad unit impressions are dependent on the number of ad units you have on your page i.e. number of ad units that get executed when the page loads on user’s browser. Note that the link unit impressions are also counted as ad unit impressions.
Click: A click (for the purpose of AdSense) is recorded whenever a website visitor clicks on one of the AdSense Ads. Note that a click on a topic in a link unit is not considered as a click.
Click through rate, for the purpose of AdSense, is the number of clicks received by an ad unit divided by the total number of ad unit impressions for that ad unit. So, a better CTR can mean more revenue for you.
Effective CPM: It is calculated as the cost per 1000 impressions. However, do not confuse effective CPM with your earnings. In fact, effective CPM is calculated by dividing your earnings by the number of page impressions and then multiplying the final figure by 1000. Effective CPM is generally used to compare various channels and determine which channels are more profitable for you.

AdSense tips that you might have missed out on

Posted by Syed Maqsood Ali Tuesday, October 13, 2009, under | No comments

Google AdSense program is one of the best online advertising programs that are in use today. AdSense program is beneficial to all the involved parties i.e. the advertisers, the website owners and the website visitors. The popularity of AdSense program seems to be the most among the second group i.e. website owners. A number of website owners today use AdSense Ads on their websites in order to earn good revenue on a regular basis. They use a number of tricks and tips in order to maximize their revenues.
Besides the regular tips, there are some other AdSense tips which a number of people miss out on unless they are very careful:
1. Use multiple ad units: Google allows you to use up to 3 ad units and one link unit per web page. Since your revenue earnings are dependent on ad clicks and ad impressions, a higher number of ad units can potentially increase your AdSense earnings. However, do not go with the maximum allowed ad units if you don’t have enough content on your web page; this might offend the website visitors.
2. Use wider Ad format: Though Ad formats yield different results for different websites, the wider Ad formats (like rectangles) are generally known to be more effective than their narrower counterparts (there is a scientific explanation for this, but we can leave that out since we are more concerned with the results).
3. Limit the filters: Filters are useful for blocking the Ads that you don’t want displayed on your website e.g. Ads of competitors. However, too many filters can seriously limit your revenue earning potential from AdSense Ads. So, limit the use of filters to minimum.

An introduction to AdSense for Search

Posted by Syed Maqsood Ali Tuesday, October 13, 2009, under | No comments

While talking about Google AdSense, we must not forget that Google is primarily known for its search engine capabilities (in fact, it is one of the most powerful search engines available today). So, how could Google leave out it search engine capabilities from its AdSense program?
‘AdSense for Search’ is how Google includes search engine bit into the Google AdSense program. ‘AdSense for Search’ can actually be termed as a sibling of Google AdSense program and is one great way of increasing website revenue for website owners. To implement ‘AdSense for search’, you just have to include the Google search box on your website. Again, Google offers the code that you need to use for including Google search box. You just have to paste the code at whatever place you deem as the most appropriate place for Google search box.
When your website visitors use Google search bar on your website, they get almost the same results as they would by using Google separately through Google.com. When these website visitors click the search results, the website owner earns revenue (CPC revenue). You can even include AdSense Ads on the search results page and earn CPM or CPC revenue from them. Also, you can customize the search results page to suit your website’s theme. So, Google AdSense for search is one great way of making money just by including the Google search bar on your website. Besides that, the visitors to your website get an additional functionality through your website i.e. the facility to search the web using one of the most powerful search engine (without leaving your website).
‘AdSense for search’ is a great way of earning revenue through your website (and, in fact, one of the easiest ways too). A number of website owner actually use both the ‘AdSense for Search’ and the regular ‘AdSense for content’ in order to maximize their revenue

Any website can become a bill-board through Google AdSense program

Posted by Syed Maqsood Ali Tuesday, October 13, 2009, under | No comments

We all know that Google’s AdSense program is one of the most reputed internet advertising programs around. AdSense is one advertising program that brings a number of people (websites) into its fold as advertising media and hence helps them earn revenue (advertising revenue). These people are webmasters who own websites and it’s their websites that function as bill-boards and serve advertisements.
With Google AdSense program, any website can easily become a bill-board:
1. No experience necessary: Google AdSense program offers earning opportunity to every webmaster. The only criterion is that you should have a website (and your website should be compliant to the AdSense program policies). You don’t need to know anything about advertising or advertising media etc. Just enroll with the Google AdSense program and Google will take care of designing the Ads and serving the relevant Ads on your website. So, no special designing skills or coding skills are required for getting enrolled and using Google AdSense program.
2. No need to look for advertisers: When the commercial value of websites for advertising was recognized, webmasters started looking for increasing traffic to their websites in order to make their website worthy enough to attract advertisers. Even then, getting advertisers was not easy. So, they could not really derive any monetary benefits from the traffic to their website until an advertiser actually bought advertising space on their website. However, with Google AdSense program, webmasters start earning revenue from the day they join the Google AdSense program. As the traffic to their website increases, so does their revenue.
3. No need for tracking revenue: Google AdSense program will also take the responsibility of tracking the revenue that you earn from serving the Ads on your website. You can just login to your Google AdSense account and check your earnings. Moreover, you have various reports and statistics available to you that you can use for enhancing the performance of your website on the Google AdSense program.
So, Google AdSense program has really made it easy to convert a website into revenue earning medium.

Getting paid through AdSense program

Posted by Syed Maqsood Ali Tuesday, October 13, 2009, under | No comments

Once you have setup your AdSense account and updated your website with AdSense code, you would surely be looking forward to earning some revenue from the AdSense Ads. Though revenue will start accruing to your AdSense account almost immediately, the actual payments to you are based on certain rules that Google has laid out for all website owners that have an AdSense account.
1. The first and the most important rule is that Google will make a payment to you only when your account balance is $100 or more. Also, these payments are made by Google within 30 days of the last day of calendar month during which you attain an account balance of $100 or more. If your account balance is less than $100 on the last day of the month, the balance just rolls over to the next month and this continues till you actually have at least $100 in your account. You can easily check your account balance by logging-in into your AdSense account.
2. Obviously, Google will only be able to pay you only if you provide them with the information that is required for payments. This includes the Payee information and contact details that you specified at the time of signing-up for an AdSense account. Though you can edit most of this information, country and Payee name cannot be changed at this stage (i.e. after the account has been approved by Google). If you need to get these changed, you will have to close your AdSense account and open a new one.
3. You will also need to submit your tax information using the Tax information link on the My Account tab. This information is required irrespective of your location and, in any case, Google would not process your payment without the tax information.
4. You also need to specify the mode of payment. This can be done through the ‘Payment Information’ link on the ‘My Account’ tab. Just check the options available for your location and choose the one that best suits you.
5. As soon as your AdSense account balance reaches $100, Google will mail (snail mail) a PIN number to your payment address. You will need to enter this PIN into your account before you can become eligible for payments from Google.

Getting the Maximum out of Google AdSense: Strategy Classification

Posted by Syed Maqsood Ali Tuesday, October 13, 2009, under | No comments

Google AdSense program has given an altogether new purpose to websites. Besides serving content or selling products and services, websites are now being used to generate revenue through serving Google AdSense Ads. The webmasters employ various strategies in order to extract the maximum out of Google AdSense program. There is no formal classification available for these strategies (nor can all the strategies be determined), however, the following 3 classifications are said to be more prevalent than the others:
1. Traffic Generation: Since the revenue generation from Google AdSense Ads is based on the CPC (cost-per-click) and CPM (cost per thousand impressions) basis, the more traffic your have to your website the better are your chances of getting good revenue through AdSense. Most webmasters are fully aware of this fact and employ various tricks to generate high traffic to their website. All such tricks fall under the category of ‘Traffic Generation’.
2. Converting traffic to Clicks: Clicks seem to be the best way of increasing AdSense revenue. Prompting the website visitors to click on the AdSense Ads can make a big difference in terms of the AdSense revenue that you earn. A good copy can make the website visitors more confident about your website and hence encourage them to go ahead click the AdSense Ads. Besides the website copy, the website owners apply several other means for getting more clicks. These form the ‘Converting traffic to Clicks’ category.
3. Attracting High Value AdSense Ads: Besides the traffic to your website, your AdSense revenue is also based on the value of the AdSense Ads. So, some Ads produce more revenue when they are clicked/displayed than the others. This is determined using the Adwords system. Some webmasters develop websites primarily for AdSense revenue generation. These webmasters choose the website topic and orient the content in such a way so as to attract high value AdSense Ads. These tricks form the “Attracting High Value AdSense Ads” category.

Google AdSense: Understanding Alternate Ads and PSAs

Posted by Syed Maqsood Ali Tuesday, October 13, 2009, under | No comments

We all know that Google AdSense works by serving targeted Ads to the websites that are enrolled with the Google AdSense program. However, there are instances when no targeted Ads are available for a website e.g. the website might be catering to such a topic or subject for which no relevant Ads/advertisers are available. In such a case, Google serves alternate Ads i.e. content of your choice. If you have not specified any content as Alternate Ads, Google AdSense program treats PSAs i.e. public service Ads as alternate Ads and serves them on your website. These PSAs are charitable Ads that don’t contribute to your revenue. So, unless you are looking to do charity (which could mean lessening of revenue for you), you must specify Alternate Ads upfront.Here are the options that you have for alternate Ads (your choice of content):
Color: A number of people use color for alternate Ads. This involves specifying a valid hexadecimal color code (or you can choose from the color palette provided by Google) for the alternate ad. The choice of color would be such that the ad becomes invisible. This is easily achieved by setting the color of the ad same as the background color of the page.
Image: An image can also be used as an alternate ad. You can either have this image link to some other web page (in such a case you will need to specify an html as alternate ad) or you may just use it as such (for, maybe, enhancing the beauty of your web page).Another good option is to use ‘Collapsing ad units’. ‘Collapsing ad units’ code will squeeze the ad units that are not utilized (instead of showing the PSAs) on your website. This approach helps in giving a cleaner look to the web page (since the blank areas or non-ad-based images are done away with). It also helps in bringing more emphasis to the AdSense Ads that are displayed on the website.

Google’s Ad filtering mechanism.

Posted by Syed Maqsood Ali Tuesday, October 13, 2009, under | No comments

Google’s filtering mechanism for Ads is based on a number of factors. Let’s take a look at some of these factors:
1. Relevance to content: This is the single most important Ad filtering criterion that is used by the Google AdSense program. In fact, it is this filtering concept that gives Google AdSense program an important edge over the other advertising programs. The Google AdSense program determines the main topics/subjects of the website content and serves the Ads that are relevant to the same. Since Google AdSense is a global program, the relevance of Ads is also checked with respect to geography and the language of the content on the website. Note that AdSense can actually be used in a number of languages not just English.
2. Appropriateness of content: Websites are based on varying themes. There are websites that are based strictly on Adult themes while the other sites are family friendly ones. Since Google’s AdSense program is open to all website owners and advertisers (who comply with the AdSense program policy), Google also controls the content of Ads to prevent Offense to anyone who sees the Ads. Google does this by using sensitive language filters and language experts. Google uses strict rules and guidelines for conducting an editorial review on the content of Ads. It also asks you to provide information about what kind of Ads (e.g. sexually-oriented, war oriented etc) you deem as inappropriate for your website.
3. Competition filter: Since Google serves Ads based on the content of the websites, it’s quite possible that the Ads of competitors get displayed on a website that sells a particular product or service. To avoid this, Google provides a facility to the website owners wherein they can specify competitors or advertisers whose Ads should not be displayed on the website.
4. Choose your own: You can also choose default Ads to be shown in case Google AdSense program is not able to serve Ads to your website (due to unavailability of suitable Ads, etc)

Guidelines for adding the AdSense code to your web page

Posted by Syed Maqsood Ali Tuesday, October 13, 2009, under | No comments

Adding the AdSense code to your web page is a very straight forward process. You just need to copy the AdSense code from your AdSense account (as seen in the AdSense code box) and paste it in your html code. However, there are certain guidelines that you need to follow when pasting the AdSense code in your web page.
Firstly, you should never tamper with the AdSense code in any way. It should be pasted as such, in its entirety, without any changes or modifications; otherwise your AdSense code will not work. Moreover, you might end up violating the AdSense program policies.
Also, it’s important that you paste the AdSense code in the body tags of your html page. This is necessary for the code (java script) to run properly.
Further, you must ensure that you use a maximum of three ad units per web page (this is the limit specified by Google AdSense program) and not more than 3 link unit per web page.
Since content based Ad targeting is the main concept behind AdSense program, you need to ensure that you paste your AdSense code in the place where you have your main content pieces e.g. if you have your main content in a particular frame or a ‘DIV’ tag, your AdSense code should be pasted in that particular frame or ‘DIV’ tag.
Be careful when using WYSIWYG editor (What you see is what you get) editors. Such editors sometimes add few tags on their own. So, paste the AdSense code only in source code directly and not in the preview page or any other view of your web page. Always check the AdSense code for additional irrelevant tags before you actually upload your web page to your server

Making the AdSense Ads suit your website – Part 1 (shape and size)

Posted by Syed Maqsood Ali Tuesday, October 13, 2009, under | No comments

Google AdSense program can reap even richer dividends for you if you are able to attract more visitors to your website and if you are able to prompt them to take action (i.e. click on the AdSense Ads). Google disallows statements that ask the visitors to click on the AdSense Ads. In fact, Google AdSense Ads are to be marked in some way as advertisements. However, there are other authentic ways of getting the clicks on your AdSense Ads.
Besides the copy and quality content, you can also improve the performance of your AdSense Ads by either making them blend with your website or making them standout. The aim is to make the AdSense Ads more attractive/ appealing to your website visitors and to make them look in-place (not out of place). Google too recognizes this need and hence it provides you with customization options for making the Ads look the way you want them to.
You can make the AdSense Ads suit your website by controlling the shape, size, color and positioning of the Ads. Let’s have a brief look at the first two properties i.e. shape and size:
1. Shape of your AdSense Ads: This is one of the most important customizations options that you have at your disposable. You can make your selection from a number of Ad formats that Google makes available to you. These include skyscrapers, single ad blocks and banners. Just check the suitability of the shape with respect to the webpage where you wish to include the AdSense Ad.
2. Size of your AdSense Ads: Again, you can use AdSense Ads of various sizes. The size is important not only for making the Ads look suited to your website but also for determining the number of Ads that can be displayed on the webpage by the Google AdSense program. A large size generally means that more Ads can be displayed on the page (and hence presents the opportunity for earning more revenue with increased impressions).

Making the AdSense Ads suit your website – Part 2 (Color of Ads)

Posted by Syed Maqsood Ali Tuesday, October 13, 2009, under | No comments

Making the AdSense Ads suit your website is an easy job that can really enhance the effectiveness of your AdSense Ads (and hence increase the AdSense revenue for you). The four properties that contribute towards making the AdSense Ads look in-place on your website are – size, shape, color and positioning of the Ads. Though none of these properties can be regarded as more important than the others, the color of Ads is surely one thing that can help a lot in making the Ads blend with your website or making them stand out. Let’s take a closer look at this Ad customization option that Google provides to all the webmasters who use the Google AdSense program for earning revenue.
Color of your Ads:
This is one property of Ads that is fully customizable. You can easily customize the color of your Ads using the color palettes provided by Google; and there are more than 200 colors available. You can choose from several different colors that are available on the color palette (and 200 colors are enough for any website). You can choose colors for Border, Title, Text and URL. You can also set a background color for your Ads. As you select various options, you can see how the ad looks in the preview tool that is shown on the same page as the options; and you can accordingly make adjustments. The color combinations for the various parts of the Ad and for the background should match the color combinations used in the other parts of the website. To make the Ad blend with the website, you can use the background color of your webpage as the background color and the border color for your AdSense Ad. If you want to make the Ads stand-out, you can use contrasting colors for your Ads; however, this is generally not preferred unless you have other elements on the website that use similar colors too e.g. you can have the same background color and text color as the menu options. Once you have the right color combinations, you can save them as custom color palette which you can use later.Similar color customization options are available for Google AdSense search results page too (as in, Google AdSense for search).

Making the AdSense Ads suit your website – Part 3 (Positioning of Ads)

Posted by Syed Maqsood Ali Tuesday, October 13, 2009, under | No comments

The four important properties that help in making the AdSense Ads look good on your website are – shape, size, color of the Ads and their positioning. While the first three can be customized using the customization options provided by Google, ‘positioning of Ads’ is something that Google can only give you advice on. You are the best judge of what position would be best suitable for your AdSense Ads.
The positioning of your Ads relative to the rest of the content is important in order to adequately emphasize the Ads. However, positioning of the Ads is also dependent on the size and shape of the AdSense Ads. Though shape and size are customizable too, large size Ads are generally preferred because they help increase the number of Ad impressions you can get. However, sometimes the structure of your webpage might not allow a big size Ad. In such a case you would need to strike a balance between the size of your ad and the best positioning for it. A number of website owners use other properties in order to make the big size Ads appear smaller e.g. they might use the background color of the webpage for the background and border of the AdSense ad thereby making it look smaller than it actually is (besides achieving the blending effect, of course).
Position your AdSense Ads in such a way that they look in-place with the general flow of content on your website. You can even position a block in the middle of the content in such a way that it adds value to the content (while it also serves your purpose of increasing the AdSense revenue through clicks) e.g. you could add an AdSense Ad block just after a statement that points to resources for a particular task – and your AdSense Ads could possibly form some such resources. Placing the Ads just above the heading of an article or just after the end of the article is another good way of positioning your AdSense Ads.
So, position your AdSense Ads intelligently and you would be in for a party much earlier than you would have expected.

Misuse of Google AdSense

Posted by Syed Maqsood Ali Tuesday, October 13, 2009, under | No comments

Google AdSense advertising system stands like a star among the other advertising system. The popularity of Google AdSense program can be judged from the fact that most websites today serve Google AdSense Ads. In fact, some of the websites are just so full of Google AdSense Ads that the rest of the content on the website is much dwarfed. These are the websites that are especially targeted at earning revenue through Google AdSense system.
Some website owners use wrong/ illegal tactics in order to increase their revenue from Google AdSense program. One example of misuse of Google AdSense program is websites that do not contain any useful information but, instead, have a lot of keyword based content that is targeted at fooling the search engines. Such websites are categorized as “AdSense Farms”. Sometimes website owners might use a large number of websites in order to create even bigger “AdSense Farms” that have completely useless content. However, this might lead to disqualification from the Google AdSense program. Another misuse of Google AdSense program is seen in the use of free content e.g. content from Wikipedia to attract traffic to the website. Google is always on the lookout for such websites and they keep upgrading their technology in order to bypass such websites. So, never use such methods that can get you barred from Google AdSense program. And remember, it’s difficult to outsmart Google on this front.
There are sufficient tricks and legal tactics available for getting more traffic to your website and for increasing the earning potential from your website. Use those tricks and track the performance of your websites in order to increase your revenues.

Performance tracking through reports

Posted by Syed Maqsood Ali Tuesday, October 13, 2009, under | No comments

Google AdSense program provides you reports which you can use for tracking the performance of your AdSense Ads. There are certain basic reports which are as such available on all AdSense accounts. These reports will show you the total number of page impressions, ad unit impressions, ad clicks, cost per thousand impressions (effective CPM), click through rate (CTR), and your earnings of course. You can view the reports for the date range of your choice. However, do not expect the report to be updated every second. Typically, the data is updated by Google AdSense program after every hour.
You can customize these reports for advanced performance tracking. Though simple customization of basic reports is useful too, it’s the ‘channels’ that really help in conducting a detailed performance analysis. Using channels you can get data broken down and presented in a number of different ways e.g. you could compare the performance of one set of pages against another, you could compare the performance of one ad format against another etc. There are various options available with channels and it’s just a matter of exploring them and using them to your benefit.
Besides viewing the reports online, you can even download your reports (in CSV format – comma separated values format). If you don’t want to login to your AdSense account very frequently, you can set up email-able reports which automatically get emailed to you or whoever you designate.

Setting up your Google AdSense account – Part 1 (Enrolment form)

Posted by Syed Maqsood Ali Tuesday, October 13, 2009, under | No comments

So, you have decided to go ahead and use Google AdSense for generating revenue from your website. Google AdSense doesn’t need you to sell any products or services. With Google AdSense, you are just selling advertising space on your website. And the best part is that Google doesn’t discriminate between websites; so, any website owner can enroll with Google AdSense program (as long as it adheres to the Google AdSense program policies). Moreover, setting up a Google AdSense account is so easy that you can literally start generating revenue within 15 minutes.
For enrolling to the Google AdSense program, go to https://www.google.com/AdSense and click on the ‘Click here to Apply’ button. You will be presented with an enrolment form where you need to fill-in some details like your website information (URL and website language), the Google AdSense products that you wish to use (i.e. AdSense for Content or AdSense for Search), your contact information, your email address and your preferences. You will also need to select an account type (business/individual) for your AdSense Account and agree to the various policies, terms and conditions of Google AdSense program. The account type will not affect your revenues in any way; it is there just to determine if the payment is to be made in the name of a company or an individual. The email address and the password that you provide during the enrolment process will be required by you for logging into your account later on. Note that you will be referred to as publisher by the Google AdSense program; so when you return back to the Google AdSense website, you will be asked to enter your login details as an ‘Existing Publisher’.
That’s it. You can now submit your application form for Google to evaluate and get back to you.

Setting up your Google AdSense account – Part 2 (Essential customizations)

Posted by Syed Maqsood Ali Tuesday, October 13, 2009, under | No comments

Once you are done with setting up your Google AdSense account and once Google has approved your application, you are ready to use Google AdSense for earning revenue from your website. Just login into your account using your email address and password, click ‘AdSense Setup’ in the top menu and select the product type (i.e. ‘AdSense for Content’ or ‘AdSense for Search’). You will be presented with various options for customization of your AdSense Ads. Here we will take a look at setting up ‘AdSense for Content’ only (however, the setup for ‘AdSense for Search’ is quite similar and equally easy).
The first thing that you need to choose is the Ad type (Ad unit or link unit). Based on the Ad type you choose, you will need to specify the type of ad (text, image, etc for Ad unit) or number of links per link unit too. Google AdSense program allows you to use a maximum of three ad units and 1 link unit per web page (and you must use both, in order to maximize your AdSense revenue).
The next thing is to choose the Ad layout. There are various layouts available but large rectangle (336×280) and wide skyscraper (160×600) are preferred over others (since they help get more impressions for you and hence help you make more money).
Customizing the colors of various parts of your AdSense ad is the next thing you need to do. Even though customizing colors is optional (as far as the Google AdSense program is concerned), it’s strongly recommended for making your Ads attractive and more effective. Your choice of colors must be governed by the look and feel of your website so that the Ad doesn’t look out of place.
These are the essential customizations that you surely need to do before you can start using Google AdSense Ads on your website.

Setting up your Google AdSense account – Part 3 (Additional customizations)

Posted by Syed Maqsood Ali Tuesday, October 13, 2009, under | No comments

Besides the essential customizations like selecting the Ad type, Ad layout and colors, there are some other customizations that you can apply to your AdSense account. In fact, some of these can quite easily be treated as essential customizations (based on the context of your website) e.g. ‘filters’ is one such customization that is quite important. Let’s take a look at what these additional customizations are:
Filters: Google allows you to set-up custom ad filters for your website (note that this is in addition to the screening of ad content that Google does by default). By setting up filters you can block competitive Ads and other Ads that you don’t want to display on your website. In fact, filters are a must if your website sells a product or a service (unless you want to promote your competitors through your website).
Alternate Ads: This is something that can help you in preventing underutilization of the ad space on your website. Alternate Ads are the Ads that you would want to show up on your website in case sufficient content-relevant Ads are not available. If you don’t specify alternate Ads and if there are insufficient content-related Ads available, Google AdSense program will serve charitable Ads to your website (Ads which don’t earn revenue for you).
Reporting and performance tracking: You can even customize the reporting and performance tracking options for your AdSense account. One important tool in this regard is the use of channels to study the performance of AdSense Ads from various perspectives. However, you might decide to take this up later down the line (maybe 1 month after setting up your AdSense account.

Setting up your Google AdSense account – Part 4 (AdSense code)

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Once you are done with all the customizations, your AdSense code is generated in the AdSense Code box. You just need to copy this code (which is in the form of a programming script) from the AdSense Code box and paste it in your website as per the guidelines from Google. Since Google allows only three ad units per page, you can add the code at more than one place in your html code.
The next step is to save your web page to the designated web server (as per the instructions from your web hosting service provider). Please note that Google AdSense program does not require you to send over your website’s html code to them; neither does it ask to load it onto their servers or do anything else with it. The addition of AdSense code to your website’s code is the only thing that you need to do. Separate procedures are available with Google for people who want to use AdSense Ads with their blogs (you can check these on Google’s website for AdSense program).
Now that everything is done and dusted, you need to wait for a few hours (might be lesser than that) before Google’s web crawlers find your web page or blog that has AdSense code on it and you start seeing AdSense Ads on your web page or blog. You might see some PSA (charitable Ads) initially (almost immediately) but these will soon get replaced with the AdSense Ads that will earn revenue for you. If the content on your website violates the AdSense program’s policies, you might keep seeing PSAs even after few hours. In all such cases (or if you find objectionable Ads that don’t go even after you have applied appropriate filters), you will need to contact Google who will sort out the problems for you.

Understanding AdSense for feeds

Posted by Syed Maqsood Ali Tuesday, October 13, 2009, under | No comments

Google AdSense program offers more than one way of earning revenue from serving Google AdSense Ads. Though ‘AdSense for Feeds’ is one of the more recent ways of advertising using Google AdSense Ads, it’s in no way less effective than the others. Here, Google places the Ads of the advertisers in the relevant feed articles (again, note the most important characteristic of the Google AdSense program comes into play here too i.e. ‘relevant feed’ not just any feed).
The feeds are in the form of articles, headlines or summaries. These content formats allow the users to easily access the content from several publishers (content owners) at one place. This is achieved through feed aggregators like Bloglines etc. Again, Google uses its technology to determine what advertisements would be contextually suited for a particular feed. You get paid as the publisher of original content and hence make easy money. As for the readers, they as such get a rich experience because they can see the relevant advertisements with the content that they are interested in. Moreover, they can also choose the feeds that they want. Users can click the advertisements to visit the advertiser’s website and check if their products and/ or services are of any use to them. Of course, the Advertisers benefit too. They get targeted advertising which means only the really interested people get to know about their products and services (and hence there are more chances of a better conversion rate for sales).
So, the prime concept for ‘AdSense for feeds’ remains the same as the Google AdSense program; only the orientation changes a bit. But note that Google is currently beta testing ‘AdSense for feeds’. Beta test for the program quickly got fully subscribed, so Google is not accepting any more applications for AdSense for feeds.
It’s only a matter of time before Google AdSense for feeds hits the internet and opens another revenue earning opportunity for website owners.

What You Need To Sell Info Products To Hot Niches

Posted by Syed Maqsood Ali Monday, October 12, 2009, under | No comments

There are a lot of people who would love to be able to create a cool informational product and be able to make a great living (even get rich) while sitting in a comfy chair in front of their computers knowing that never again would they have to drive in rush hour traffic with all those crazies or put up with an unrelenting, over zealous boss who never had and never would or could be pleased. What a beautiful vision! The truth is that that lovely vision can become a reality but you will have to pay your dues first. Successful niche markets for an informational product don’t grow on trees or fall out of the sky.
The first thing you need and must have to create an informational product is an idea…a subject…a topic…that will fill the needs, solve a problems, or just make life better for some particular and very specific segment of the general population. You are surrounded by ideas if you just look. Look at yourself first. What is your biggest problem? Do your friends share the problem? Are you passionate about a hobby or a sport? These kinds of things are the stuff of which informational products are made of. So the very first thing you need is to identify a topic and, thereby, a market.
Another thing that you need to have in order to create an informational product which will become successful is research. Every topic and every subject are not going to make money. Many of them will…but just as many will not. The best research is accomplished by reading and talking to people who have succeeded in niche marketing informational products. Savvy niche marketers can spot a great topic from forty paces with one eye shut. Ask. Read. Research.
When you have an idea and have done the research that has proven that there is a market for your informational product, the rest is just a matter of creating the product building a great website and advertising it.

What You Can Do to Make Money from Niches

Posted by Syed Maqsood Ali Monday, October 12, 2009, under | No comments

One reason that so many people want to work from their homes is that there in no need for a large financial investment to begin an online business. One doesn’t need to invest heavily in product development. Those who have expertise in almost anything can begin by simply writing an e-book and promoting it or obtaining a website and promoting products that are produced by others. Think of the people who promote products that are produced by others as the modern version of the old door-to-door salesman except instead of knocking on one door at a time they knock on the doors of millions of people at the same time by way of the Internet.
Another attractive reason that draws people to a work-at-home job or small business is the fact that they don’t need to incorporate….a sole-proprietorship does nicely. One person working from one computer these days can accomplish the same things that once required many people working many hours to accomplish. A sole-proprietorship business isn’t required to file separate tax returns or pay any special taxes on income that is earned in the way that a corporation, an llc or even a partnership business is required to do. The taxes levied on a sole-proprietorship business are just for personal income.
The Internet isn’t called “The Information Super Highway” for nothing. A person can make a very good living selling nothing but information on it. The populations of every industrialized nation in the world have learned that if you want to know anything about anything, you get on a computer and ask the question. They have also learned that you must pay for special information and they are more than willing to do just that. A person who has special knowledge of a subject and could be considered a ‘guru’ has a market for selling that information on the Internet. All that needs to be done is to set up a website, publish the information, advertise and sell the information. It’s a wonderful concept and information is a wonderful commodity. There is no inventory to maintain and no shipping or handling costs involved to deliver the product. Everybody gets what they want. The seller gets paid for delivering information to a person who wants that information….everybody is happy.
There are so many advantages of working from home for the individual as well as for owners of large businesses that it is truly the way that ‘work’ will be done more and more in the future.

How to Use Overture to Identify a Hot Demand

Posted by Syed Maqsood Ali Monday, October 12, 2009, under | No comments

The Overture Search Tool is a wonder to behold. There are so many tools and so much help available at the site that when you visit you will be asking why nobody has told you about this before now. The costs are small and the services are large and extremely helpful to Internet entrepreneurs. It is free to join the site and there are so many ways for you to help yourself. You can locate the best keywords for your business you can find out what the top bid is on the best key words and you have to opportunity to place a higher bid. For only the very small price of $1.99 you can get even more help….and from professionals.
There are a couple of differences to take note of, however. The free service gives you access to the STST. The way that overture will make a profit here, since the service is free, is by selling you the best key words. There’s nothing wrong with that…everybody has to make a profit to stay in business. The Keyword tool on Google gives a complete different set of Keywords. They don’t sell the keywords so it makes you wonder which list of Keywords are the best.
If you have not yet made use of Overture, this is certainly a tool you should take the time to explore. Bidding very high on the best Keywords can move your advertisements into the top ten search results in the major search engines very quickly.
We all know that search engine optimization (SEO) is the key to making sales and making use of Overture is one of the best ways to accomplish that task.
Overture was originally named GoTo.com. It changed its name to Overture in October, 2001 and was purchased by Yahoo in 2003.

Looking for Problems to Solve via Forums

Posted by Syed Maqsood Ali Monday, October 12, 2009, under | No comments

Niche marketing as its best helps to solve real problems that real people live with everyday. If you can come up with a product or service to promote in a niche market that will help people solve their problems then you will have a money making niche market website and can quickly build a long list of potential customers.
The things that people view as ‘problems’ run the gauntlet of possibilities… everything from a hang nail to a golf swing to a chronic disease are people problems that they are looking for help to solve.
A good way to find out what people consider a problem is to visit the online forums. People talk about anything and everything online. They discuss subjects that they wouldn’t talk about with their best friends for the simple reason that they can remain anonymous. They look for solutions online for the very same reason. By visiting forums and taking note of what people are most concerned about you can search the Internet for products and services that will help them solve those problems. Gather the information about the topic. Write or have written for you articles about the topic. In this way you can find a topic and build a content-rich website for niche marketing that helps with the problem you have identified and that will serve the needs of people.
An additional way to use forums to help you build a niche market website is to join a forum, identify the problem being most often discussed, post a question that will produce many responses and use those responses to write an e-book on the topic. The fact is that many people will buy an e-book that is filled with information they could actually gather for themselves. They will also purchase e-books that will tell them what other people with the same problem they have think about or are doing about their common problem.

Google Wins uTest Bug Battle

Posted by Syed Maqsood Ali Monday, October 12, 2009, under | No comments

Google employees have been given yet another reason to pat themselves on the back. uTest asked a rather large group of people to evaluate it, Bing, and Yahoo, and the Mountain View-based search giant came out on top by a significant margin.
In fact, uTest talked to more than 1,100 individuals in over 50 countries, and reported afterward that about 90 percent of respondents picked Google as their favorite search engine.
Its victory was apparently sealed because, in terms of accuracy, "Google led the way with a top two box score (those rating it as 'excellent' or 'good') of 90% . . . . Yahoo and Bing trailed with 53% and 42%, respectively." And considering that the competition was called the uTest Bug Battle, it may be important to note that testers found few malfunctions, too.
Still, there was some positive news in the report for Microsoft, which impressed us today with the new Bing Visual Search feature. "10% of survey respondents said that after testing all three, they would now make Bing their default search engine, and more than 30% noted that Bing surprised them favorably," according to uTest.

YAHOO! Site Map: A Useful Internet Marketing Tools

Posted by Syed Maqsood Ali Monday, October 12, 2009, under | No comments

A website refers to a compilation of Web pages that can be typically accessed through a software package, commonly known as a Web browser (one example is the HTTP on the Internet). These pages, which are essentially documents that are in the HTML or XHTML format (HTML stands for Hyper Text Markup Language), are accessed from a ‘common root URL’ – or the website’s homepage (as most people know it). From this homepage, the visitor/Internet user can browse or look through the entire website either with the use of the hyperlinks or the URLs of the different web pages.
Viewed on computers and other devices that are capable of connecting with the Internet (such as PDAs and cellular phones), websites can be grouped into numerous types, depending on their use or the services that they offer. Some of them include the following:
· Archive site – maintains and protects electronic contents that are valuable to the point of extinction.
· Business site – promotes a business or a service.
· Commerce or eCommerce site – offers goods for sale.
· Community site – allows people with related and similar interests to communicate with each other (either through chat or message boards).
· Database site – searches and displays a particular database’s content.
· Development site – provides data and sources that are related to software development and web design, among others.
· Directory site – contains wide-ranging contents that are usually divided into categories and subcategories.
· Download site – allows users to download electronic contents, such as game demos and software.
· Game site – provides a ‘playground’ where people meet and play.
· Information site – contains data or content that have the sole purpose of informing visitors (not for commercial purposes).
· News site – dispenses or distributes news and commentaries (similar to an information site).
· Pornography site – shows pornographic videos and images.
· Search engine site – provides general information and serves as a ‘gateway’ for other sites and resources (can also be a web portal site).
· Shock site – shows images and other materials that aim to offend viewers.
· Vanity site – a personal site that is run or maintained by an individual or a small group, the contents of which can be of any information that the site owner wishes to include.
· Blog site or blogs – registers online readings and posts online diaries or discussion forums.
· Wiki site – allows users to collaboratively edit the contents.
Yahoo! is perhaps the most famous example of a very large website. The most popular and widely-used website, Yahoo! is a mixture of the different types of sites – it is a directory site and a search engine site, among others.
Because of the enormous (and diverse) amount of information that it contains, the Yahoo! site map is an extremely useful feature in the Yahoo! website.
A site map is a web page that lists the entire pages on a web site. Organized in a hierarchical fashion, site maps can be in textual or visual form (a diagram or an image).
The Yahoo! site map serves as a blueprint for the Yahoo! website. Similar to a book’s Table of Contents, the Yahoo! sitemap makes it easier for visitors or users to find specific information or pages on the Yahoo! web site without having to browse many pages, because the site map gives an overview or a visual outline of the Yahoo! web site, with each location provided with active links to enable the user to directly move to a specific location.
In addition, the Yahoo! site map allows web developers to put out links from across their sites, making it easier for search engine robots (or engine spiders) to find these pages.
Because the Yahoo! site map improves the search engine optimization of a site, this feature can be considered a valuable tool for online marketers, whose aim is to stimulate and direct traffic to their web sites.
Note, however, that the Yahoo! site map can only give you the ‘basics’. Because it is important for web marketers to ‘rank high’ on main search engines, an effective web marketing strategy that promotes your web site is also very much needed. Listed below are some search engine strategies to consider:
1. Write a descriptive page title at the top of your webpage that avoids ‘filler’ words like “the” or “and”.
2. Incorporate descriptive keywords on your home page, along with your business name. This is called “keyword prominence”.
3. Include a Description Meta Tag at the top of the web page. This refers to the sentences (1 or 2 lines, with a maximum of around 255 characters) that describe the content of your web page.
These are just some of the many techniques that you can employ to get more users to visit your website. The important thing is to focus on keywords – and let Yahoo! site map do the rest.

Camera Phones,SIM Card Networks, And Extras For Your Phone

Posted by Syed Maqsood Ali Tuesday, June 02, 2009, under | No comments

Dependent on the phone you choose, to generalise most camera phones do have the capability to transfer picture to PC. You may have to purchase a cable as an extra or it may come with the phone, it depends.
Depending on how you transfer you picture from phone to phone, e.g sending them as a picture message (you will be charged for this) or via bluetooth (this is free), will determine how much it cost. You do not have to pay for a text service to be able to use the camera, but if you want to send them on then you will.
Once again photo quality and format is very much dependant on the phone, most Nokia phones have reasonable quality cameras and save pictures as .jpg in 640x480. With the quality of Lithium batteries. These days I would not worry about the phone running low due to camera use, most models will last at least 48 hours before dieing! It's a good habit to charge a phone over night anyway so no problem there.
Most camera phones that take photos in 640x480 can store about 600 pics, if you can use a memory card like i do ,with my Nokia 7710, you can potentially store around 10000, but thats a bit excessive!
Depending on how much you spend on the phone will depend on the quality; if you can I would advise you to go for a Nokia, as they are extremely user friendly.
There are also some Pre-Paid plans that offer an option through the plan to directly download pictures to your computer.
Your best bet would be to determine what phone would allow you to connect it to your computer via USB cable and has PC Suite, for example, and then use for motorola Razr that will allow you to connect it to your computer. You charge it that way and also download the contacts and pictures to you computer.
If your cell phone has bluetooth, you can also purchase a bluetooh USB Adapter that will allow you to use bluetooth to connect to your computer.
To my knowledge, the cell providers do not sell the phones with these cables. You would need to purchase the cable from the cell phone company or a third-party provider.The cell phone providers want you to use their wireless service to send pictures, because they charge you eithera monthly fees for a specific amount of kilobytcs or typically for this service.
The Jabra is a good buy. It's either the same size or smaller than H500, cheaper, and also in black. It's only suitable for bluetooth version or higher.It's the only one, but its another for you to consider. Downside to the phone is 2 hours less talk time and 2 hours less stand by time then the H500. You could determine how much of your phone you use, and make a decision if the extra amount of money is worth the talk-stand by time.
The thing is that the SIM Card on the phone is already programmed for Post Paid Plans. If you want to use the phone as a Pre-Paid you have to change the SIM Card in the phone to that of a Pre-Paid one.
Another thing is that the phone would be locked onto the verizon you get when you purches the SIM Card for that network Pre-Paid service or it won't work.

What Do You Mean By Unlocking Cell Phones?

Posted by Syed Maqsood Ali Sunday, May 31, 2009, under | 1 comment

The cell phone industry generated an astronomical $118 billion in revenues during 2004. That sum completely dwarfs the budget of a whole lot of countries. In addition, the industry and its myriad employees paid a whopping $63 billion to Uncle Sam. That money was dumped into the US coffers by way of federal, state and local fees and taxes.
Throughout the next few years, this bottomless industry is expected to swell US coffers by a cool $450 billion. Sporting figures like that makes it easy to understand why they have adopted a relentless run and gun attitude in protecting the industry service plans. They do not take any prisoners when it comes to their cell phone plans.
2004 marked the turn-around year for the wireless industry. It was that golden year that they began to really generate cash flow. The previous 10 wilderness years separated the men from the boys.
The industry made telling investments of $155 billion. Truth be told, during that period the consumer reigned supreme. However, from that watershed year of 2004 the shoe has changed to the other foot. The industry is moving into high gear. They have the upper hand.
There are only two points in time when consumers regain the upper hand. The first time is when making an initial purchase. The second is at the end of your service contract. Carriers get real finicky as end of contract time approaches.
This time is your moment in the sun. Make the most of it! Resist all pressure to sign on the dotted line. As a matter of fact, purposefully change to a month-by-month plan during you decision-making time.
They would never tell you to your face but carriers dislike traitors. These are people who, having used one carrier for a while, decide to change horses in midstream. They would never say it to your face, but they show it in other ways.
If you do not believe me come and take a look! Here it is you just received your free brand spanking new cell phone. It even smells fresh, you know what I mean! Okay, take it easy, some of us find it difficult to afford those hefty mobile phone prices you know.
Anyway, here you are with your new locked but free phone (or maybe you paid a couple of bucks for it). They generally lock it into their particular network. This is done to make you think that you are locked into their particular service plan. Please try not to fall for that!
Most GMS phones work on more than one network. Do your own investigations first before you take certain steps and then are left out in the cold. Your friends know. Ask them. That grapevine is oozing with information.
Are you within your legal rights to unlock your mobile phone? Even if you got it free or for a few dollars? Each case should stand (or fall) on its own merits. Do your thorough investigating.
One thing is certain. The service providers lose money when end-users switch. Another thing I have found out about this industry, you must be a questioner. Always probe, never be satisfied, when you think you have the answer, dig just a little bit more.

History Of Cell Phones, Dazzling Facts Every User Should Know

Posted by Syed Maqsood Ali Friday, May 29, 2009, under | No comments


The history of cell phones finds its birth around 1980. A batch of approximately 2000 mobile phones was manufactured in Chicago. The intended customers were given a free phone to see if that type of business would work. They were not the first cell phones manufactured, but they were the first to be mass produced.


The users found it so convenient to be able to quickly and easily call someone from wherever you were at the time. The initial cell phones were wieldy and cumbersome. In addition, they were unsightly as well as expensive.


Today the cell phone industry generates an astronomical $120 billion in revenues. That constitutes an apparent mega monster in anybodys book. Should one or two cell phones go awry, it would be understandable in light of the size of the networks.


However, in most cases you can still rebook a return flight to Hawaii while at the same time make a weather check in Boston. As far as communication is concerned, todays phones are versatile and worth their weight in gold.


It appears as if there is not much behind one mobile call because they are so easy to make. However, just attempting to explain the wireless networks can get perplexing. In point of fact, the wireless networks are a string of radio towers.


Only a few miles separate each tower as they form what looks like a vast grid. The space from one tower to the next is called a cell. The landline telephone network is also connected to the towers. When you call someone on your handset, it searches for a signal from a cell tower.


If your handset cannot find a signal you will not be able to make a call. A major requirement for all cell phones is to have a System Identification Code, SID. It is a unique five digit number. The FCC assigns this number to each carrier.


The SID code is put into your handset after you sign a service contract. Then the phone is activation. When you turn your mobile phone on it searches for a SID on the control channel. Your cell phones inability to retrieve it results in the dreaded no service message being displayed on your phone.


Conversely, should a SID be found, the SID in the handset tries to match up with the SID that was located. When a match is made your cell realizes that it is working from home base.


Should they not match up, your mobile is said to be roaming. The system manager that your phone is roaming in, contacts the manager of your home system. Then your system manager checks its own database to confirm that your SID is valid. Your phone is then tracked as it roams through the various cells. Using someone elses network like that means added costs. The truth of the matter is roaming can hurt your pocket.

A Brief Examination Of Mobile Telephony

Posted by Syed Maqsood Ali Friday, May 29, 2009, under | 1 comment

The novel technology of mobile telephony has over the last years become the focus point of numerous discussions, both in academia and business environments, due to its tremendously social penetrating abilities. Making the conveyance from telephone's cultural heritage to that of the mobile's augmented reality has generated as much support from various critics, as it has discontent. But the fact still remains that for the privileged developed half of the world, mobiles have become to be viewed as a trendy necessity as well as a social networking tool.
An electronic telecommunications device, the mobile phone or cellular phone, commonly referred to as the "cell," has become one of those personal property items that can fit the criteria of being both a gadget and a tool. Offering its communicating services since the early to mid 1980s, the considerably larger version of the mobile phone was permanently installed in vehicles as car phones. As technological innovations made miniaturization possible, the majority now of mobile phones are easily controlled and operated single-handed. Moreover, the standard voice feature has been enhanced with additional services, like text messaging, camera capabilities, internet browsing and MMS features for sending and receiving photos and video.
Mainly due to their low establishment costs and rapid deployments, mobile phones have since their first introduction spread rapidly throughout the world, outstripping the growth of fixed telephony. From Europe and Australia, to Asia and America, mobile phones are now widely used, with the majority of adults, teenagers and even children now owning at least one model. Packed with widely diverse features, from alarms to teleconference abilities, mobile phones have set the pace to a new type of communication based culture. But the extreme overload of cell phones has not resulted in closer or more genuine communication principles. Still people, in most cultures, base their business deals and personal affiliations to face-to-face interaction, leaving mobile telephony less ground to grow as a meaningful type of communication. After all, it is not that different than having a fixed telephone line; the difference mainly being that you carry that line whenever you might be.
Yet, mobile telephony use has become ubiquitous due to the interoperability factor telecom networks have endorsed and most have allowed it to spread across continents. In fewer than twenty years, mobile phones have indeed gone from being rare and expensive devices mainly used by businesses, to low-cost, trendy and personal items, used by everyone who wishes to have the ability to reach and be reached by others. But, interestingly enough, sociologists have realized that, as any other type of social networking device, mobile users began to develop vastly different practices based on their own cultural biases.

How To Download Ringtones Online Safely

Posted by Syed Maqsood Ali Friday, May 29, 2009, under | No comments

There are lots of websites that offer ringtone downloads. However, mobile users face the risk of contracting a trojan or virus if they download ringtones online. In addition, there are other serious risks involved: hidden charges from downloading a ringtone and the possibility that your credit card information will be hacked by fraudulent individuals.
Those Internet sites that require your credit card information should not be trusted that easily to avoid getting your credit card information stolen. Though there are legitimate sites that offer free download of ringtones, these ringtones are usually single tones only. Also, the choices of mobile users are very limited from these websites.
Mobile users have other options to download ringtones. One, they can do it through the Wireless Application Protocol or WAP function of their mobile phone. The WAP function is designed to provide convenience to mobile users. With just a few strokes of the fingertips, a mobile user can surf the Internet.
Usually, a mobile user is charged per connection time to the WAP Internet. It is more costly than surfing for a ringtone through cable or wi-fi internet connections. The surfing and downloading speed is also slower. The convenience of the mobile Internet, on the other hand, can not be disregarded. Safety from virus and trojan attacks is also offered aside from free browsing when the website of the mobile service provider is accessed.
Two, mobile users also have also the option to download ringtones directly from the kiosks of mobile service providers. Mobile kiosks are available in wireless centers for use by mobile users. These kiosks do not only offer downloads of ringtones; wallpapers, themes and other services can be accessed from these stand-alone customer service machines. If mobile users have no idea of a particular service, a customer service representative is readily available to assist and explain the service.
Mobile users can also download ringtones from other mobile users through the infra-red or bluetooth wireless connection. Infra-red wireless connection is shorter in range compared to bluetooth. Also, infra-red requires necessary alignment of the source mobile phone to the recipient mobile phone for transfer. The bluetooth, on the other hand, is a newer technology that has a wider range and there is no necessary alignment to be done.
As newer functions and capabilities of mobile phones are introduced, we can be assured of more convenience in store for mobile user. However, even if the technology gets more advanced, trojan, virus and hack attacks will never disappear. So, even there are lots of options available for mobile user to be able to download ringtones online, extra caution should be observed at all times.

International Cell Phone Services

Posted by Syed Maqsood Ali Friday, May 29, 2009, under | No comments

If you are one who does a lot of international traveling, then you will want your clients to be able to reach you from wherever you might be in the world. But what are some of the options you have when it comes to maintaining your current level of cell phone services worldwide? Do you have to buy a new plan? Do you have to pay outrageous rates? Just what is available?
First of all, the country where you live is very important when it comes to international cell phone services. Most of the countries have one standard in cellular communications known as Global System for Mobile Communications or GSM. However, the United States did not follow the GSM standard and allowed competing wire carriers to develop their own standards. So, if you are coming from the United States and want to get cell phone coverage in another part of the world with your existing equipment, you probably will not be able to do it.
So let’s get back to our options for international cell phone service. It is important to understand that the key issues to having effective international cell phone service is that you must have a phone that will handle the frequencies plus a service that is compatible within the country you are communicating from. If you have a phone set that handles GSM service, then your phone will be compatible in at least 212 countries worldwide, as far as hardware is concerned. The only other item you will have to be concerned with is the service plan.
The GSM frequencies operate worldwide typically at 900 MHz but more and more the cell phones are operating at 1800 MHz. There are some GSM phone services in the United States and Canada but they work at 1900 and 850 MHz and therefore are incompatible with the rest of the world. That is why more and more we are starting to see tri-band phones being sold that are compatible with both international and North American GSM frequencies. The Nokia 3220 is a good example as it will handle both the 1800 and 1900 MHz frequency bands.
But what about the international cell phone service? If you get one of the tri-band phones you can get a SIM card that can be used in multiple countries. These SIM cards are somewhat like pre-paid phone service. You put the card in your GSM-capable phone and have international roaming coverage from wherever the card is valid.
When choosing an international cell phone SIM card for your GSM phone, there are things you should consider when making a decision on which SIM card to buy. First, what is the initial calling credit (how long before you have to recharge)? Of course you should know the rate structure of both the incoming and outgoing calls. Next you should make sure that your phone and SIM card you are purchasing will be valid for the countries you intend to travel.
Since you are not going to be global roaming with your home cell phone service, you will want to let everyone there know how they can reach you by your new number. You can also change the greeting on the voice mailbox of your regular home cell phone service telling your callers your new access number while you are out of the country.
While you are using SIM cards that will be exchanged or replaced, make sure that you save everything (phone numbers, memos, notes, etc.) into your cell phone handset and not the SIM card. If you save any information on your SIM card, then the information will be unavailable whenever you exchange for a new card in another country.
This article is under GNU FDL license and can be distributed without any previous authorization from the author. However the author's name and all the URLs (links) mentioned in the article and biography must be kept.

Interesting Facts About Cell Phones

Posted by Syed Maqsood Ali Wednesday, May 27, 2009, under | No comments

Cell phone (telefone celular) is a wireless, portable, long-range, electronic telephone, which during travel can seamlessly change antenna connections, from one radio reception cell to another radio reception cell, without dropping or losing the ongoing call.
Besides the standard voice function of a telephone, latest cell phones (telefone celular) have features such as SMS for text messages, MMS for multimedia messages, radio, games, internet connectivity for email, browsing, blogging, music (MP3) playback, memo recording, built-in cameras and camcorders, ringtones, personal organizers, Push-to-Talk (PTT), Bluetooth and infrared connectivity, call registers, streaming video, downloading video, video call, and also serve as wireless modems for PCs that can be connected to the Internet.
The power in a cell phone (telefone celular) is obtained from rechargeable batteries, which can be recharged from the mains, a USB port or a cigarette lighter port in an automobile. Nickel Metal Hydride were the most common types of batteries, which due to the "memory effect" (the user can recharge only when the entire battery is drained off) were replaced by Lithium-Ion batteries, which did not suffer from any memory effect.
Cell phones (telefone celular) came into existence because of the invention of hexagonal cells in 1947, for the base stations by Bell Labs engineers at AT&T. This was further developed during the 1960s by Bell Labs. During a call, the channel frequency could not be changed automatically from one cell (base station coverage area) to another cell (base station coverage area) as the person traveled from the area of one cell to the area of another cell. Amos Joel of Bell Labs invented a breakthrough invention and called it as the `call handoff` by which the channel frequency could be changed automatically from one cell to another cell, during the same call, as the mobile user traveled from one cell to another cell. Due to their heavy construction, these phones were used mainly in automobiles.
The first practical cell phone in a non-vehicle setting, and which could be handheld, was invented by Martin Cooper, the General Manager (Communications Division) of Motorola, who made the world`s first handheld cell phone (telefone celular) call on April 3, 1973.
The technology by which the cell phone (telefone celular) works depends on the mobile phone operator; however, all of them use electromagnetic radio waves, which are in touch with a cell site (base station). The base station is composed of several antennas which are mounted on a pole, tower, or building. Cell sites are spread at a distance of 5 to 8 miles (approx. 8 to 13 km) from each other. The low power transceiver from the cell phone transmits the voice and data to the nearest cell site. During movement, the cell phone will "handoff" the information to other cell site. Mobile phone operators use many technologies to maintain the smooth stream of digitized data from the cell phone to the cell site and vice versa.
The wireless telephone technologies are grouped under heads known as generations, starting from zero generation or 0G. The current generation going on is 4G; however, there are old cell phones (telefone celular) that still operate on 1G, 2G, and 3G technologies. The wireless telephone technologies used in each generation are as given below:
0G: PTT, MTS, IMTS, AMTS, OLT, MTD, Autotel/PALM, ARP
1G: NMT, AMPS/TACS/ETACS, Hicap, CDPD, Mobitex, DataTac
2G: GSM, iDEN, D-AMPS, IS-95/cdmaOne, PDC, CSD, PHS, GPRS, HSCSD, WiDEN, CDMA2000 1xRTT/IS-2000, EDGE (EGPRS)
3G: W-CDMA, UMTS (3GSM), FOMA, TD-CDMA/UMTS-TDD, 1xEV-DO/IS-856, TD-SCDMA, GAN (UMA), HSPA, HSDPA, HSUPA, HSPA+, HSOPA
4G : UMB, UMTS Revision 8 (LTE), WiMAXFrequency bands: SMR, Cellular, PCS
The impact of cell phone (telefone celular) usage on human health has been of considerable worldwide concern. Research studies in Copenhagen, from the Danish Institute of Cancer Epidemiology, the National Cancer Institute, and the Institute of Cancer Research, do not establish any link between cancer and cell phone usage. However, an intergovernmental agency IARC (International Agency for Research on Cancer) forming part of the World Health Organization of the United Nations, undertook a study of 4,500 users and found a statistically significant link between cell phone usage and tumor frequency. Further research is going on.
Cell phone (telefone celular) usage and driving is a common worldwide phenomenon. Some jurisdictions have banned usage of hand-held phones during driving, but allowed the hands-free fashion of cell phone usage while driving. However, studies have found out that the distraction is caused by the conversation itself; hence, both hand-held and hands-free cell phones contribute towards road traffic accidents. Further studies on cell phone usage and driving are going on.
Nokia Corporation is currently the world`s largest manufacturer of cell phones (telefone celular). Other notable cell phone manufacturers, in alphabetical order, are 3G, Audiovox (now UT Starcom), Benefon, BenQ-Siemens, Fujitsu, High Tech Computer Corporation (HTC), Kyocera, LG Mobile, Motorola, NEC, Panasonic (Matsushita Electric), Pantech Curitel, Philips, Research In Motion, Sagem, Samsung, Sanyo, Sharp, Siemens, Sierra Wireless, SK Teletech, Sony Ericsson, T&A Alcatel, Toshiba, and Verizon.
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Turn Your Blog Into A Money Maker

Posted by Syed Maqsood Ali Tuesday, May 26, 2009, under | No comments

Do you have a blog? Your blog can be turn into a money maker and generate enough money for you to quit your job. Blogging full-time is no longer a wishful though nor its a privilege for the rich and famous to cash in on their fame. Any body can become a blogger, everyone have something to say. Starting a blog is not hard. Just ask yourself “What are passionate about?”, “What keeps you talking for hours?”, “What do you friends and family comes to you fro advice?”.
Once you identified your niche its time to get started. You can start blogging on free platform like Blogger or Wordpress or paid hosts. Once you set up your blog and establish 10 to 20 post. When writing articles for your blog, use keywords. What are keywords? Keywords are search terms that you type into a search engines such as Google to look for a desired result.
You want your blog to be found easy found on search engines. Once you have been contributing regularly to your blog, it's time to get more traffic to your blog. For ideas on generating topics to your blog, read this article on My blog What are the best ways to drive traffic to a blog? When you get a steady stream of traffic and a loyal group of readers, you need to monetize your blog with Money Makers You may be familiar with Adsense and know that you can place adsense on your blog to make money but their other better program then Adsense. I use a great variety of program to generate a wide source of income. I do not put all my eggs in 1 basket in case I dropped the basket.
Finally, making money requires you to put in effort to build a blog thats benefits the web community. A good blog attracts lots of loyal readers and this translate to more cash. Remember the only reason people fail is that they quit.

An Easy Guide To Blogs

Posted by Syed Maqsood Ali Tuesday, May 26, 2009, under | No comments

Almost everyone doing some sort of business online seems to have a blog these days, they have become very popular and with good reason: a lot of money can be made with a couple of blogs. If they’re not blogging for fun they are certainly blogging for cash. It has become so popular that a lot of people now use only blogs instead of the traditional website to get things done. Blogs can be used to promote businesses get information about anything or you can even give your opinion about anything. The good thing about blogs is that they are constantly updated with fresh information and ideas, that is, if the blog is maintained correctly by the owner – This is what makes them so popular with the search engines. Blogs usually get high ranking on the search engines because of the constant update of information. Search Engines love fresh content and if it’s on your blog first then your blog will be the first to get listed and ranked.
A Few Advantages of having a Blog
1. Blogging can be an excellent form of advertising for your products or business
2. Blogs are so easy to set up and they are free.
3. They usually get very high rankings in the search engines.
4. They usually contain constant updates with relevant information.
5. Blogs can be an excellent cash generator.
Anyone doing business online should by now have a blog or two or three, and if not they should start blogging as soon as they can. It is an excellent way to get your business out there and be noticed. Good Increases in sales usually follow a good blog promotion. There are a lot of ways to make a lot of money using only blogs. You can sell products related to your blog, or even unrelated. People have lots of different interests. You can advertise for someone else by placing their banners or text ad on your blog. You can also use Adsense ads to generate extra income.
Creating and starting a blog is very easy, it can be a lot of fun and exciting, especially when you start making some money from your efforts.
For a blog to be effective you must remember to update your blog quite often; every day is good or every other day. It definitely needs to be updated at least once a week. It’s important to update it. Your blog has to be filled with useful and interesting information that makes sense to people and they can use or learn from the information on your blog. Write about your area of expertise, topic or business area.
Blogs are great, but like everything else, in order to be any good at it, you will need to learn about it. Especially if you are a complete newbie at blogging, but don’t worry, it is so fast and easy to learn. If you want to know all you need to know about blogging then I would recommend you take a look the Bloggers Guide below.

How To Maximize Your Adsense Earnings

Posted by Syed Maqsood Ali Tuesday, May 26, 2009, under | No comments

Most webmasters know that Adsense generates a sizeable chunk of advertising income. That is why many of them use it to go after high paying keywords. They even purchase high paying keyword list that are suppose to escalate thier Adsense earnings, build content driven sites and yet fail to make the money they desire. What are they doing wrong?
A major problem is no traffic. No matter how good the information on your site is, if not many people see the site, your dream of making a good income from Adsense will not be realized.
In order to get the traffic one thing you must do is optimize your site navigation. For many this is a new way of thinking.
But stop for a moment and think about how visitors are using your website. After a visitor has landed on a certain page, they have the tendency to click on another page that sounds interesting.
They get there because of the other links that appears on a page that they initially landed on. This is site navigation. It is all about enabling visitors to move about your site. And one way of maximizing your Adsense earnings.
A typical website has menu links on each page. The wording on these links is what grabs a visitor’s attention and gets them to click on one of the links that will take them to another page of that website. Links that have “free’ or “download” are oftentimes good attention-grabbers.
This navigation logic can also be applied to driving traffic to your high paying pages. There are some websites that are getting a lot of traffic from search engines, but have low earnings. The trick is to try and use come cleverly labeled links to get the visitors off that page and navigate them to the higher earning ones. This is one great way of turning real cheap clicks to real dollars.
Before you begin testing if this same style will work for you and you website, you need two pieces tools. Something to track and compare and some high earning pages you want to funnel your site traffic to. An option is to select a few of your frequently visited pages. This is ensuring faster results.
Now, the next thing to do is think of ways to get visitors from the first page to the link that will take them to your high earning pages. Come up with a catchy and unique description for the link. Think of something that people do not get to see everyday. This will trigger their curiosity enough to try and see what that was all about.
You can also use graphics to grab your readers’ attention. There is no limitation to what you can do to make your link stand out. In order to have a successful Adsense site you must do everything legally, ethically and morally possible to achieve that goal. Just be creative. As far as many Adsense advertisers are concerned, there are no written and unwritten laws to follow regarding what they write. Just as long as you do not overstep the guidelines of the search engines you should not have a problem.
Also remember that it is all about location, location and location. Once the perfect attention grabbing description has been achieved, you have to identify the perfect spot on your page to position that descriptive link so that your site visitors will click on it. For more information about which ad formats do the best, check http://www.adsenselady.com.
There is nothing wrong with visiting other websites to see how they are going about maximizing their site navigation. “Hot pages” or “Most read” lists are very common and overly used already. Get to know the ones that many websites are using and do not try to imitate them.
Another way of doing it is to try and use different texts on different pages. That way you will see the ones that work and what does not. Try to mix things around also. Test your ad formats by putting links on top and sometimes on the bottom too, then tracking each to see which format worked best. You will very quickly be able to tell which ones are getting the most clicks and which ones you might want to remove.
Finding the optimal site navigation style requires formatting and testing, then reformatting and testing. Let the testing begin!

What Hackers Know About Your Network - That You Don't!

Posted by Syed Maqsood Ali Friday, May 22, 2009, under | No comments

Whether you call them hackers, crackers or cyber criminals doesn't matter. What does matter is whatever you call them - they're looking for a way into your network!
You may not realize it but hackers are scanning your Internet connection looking for an opening.
What will they do if they find one?
They'll launch an attack against that opening to see if they can exploit a vulnerability that will allow them to remotely execute some commands thereby giving them access to your network.
But it all starts with scanning your network.
Automated Tools Are a Wonderful Thing
Cyber criminals don't scan each individual network on the Internet one by one. They have automated tools that randomly scan every IP address on the Internet.
Hackers aren't lazy people - just very efficient. And very intelligent.
The tools they use can be preloaded with a range of Internet addresses to scan. As this tool finds an Internet address with certain openings it produces a list of the address and the opening.
This list is then fed into another tool that actively tries to exploit that opening with various programs. If no exploit works, the hacker's program moves on to the next potential victim.
When you see the scanning activity in your firewall logs, you'll know where you're being scanned from and what they're trying to target. Armed with that data your security person should check to see if you're running software that uses that port and if it has any newly discovered openings.
If you are using software listening on a scanned port and there is a patch available, you should have that patch applied immediately - because the hackers may know something you don't. It's been our experience that many businesses patch their Microsoft Windows software but rarely do they check for patches for all the other software used in the business.
As stated, you'll see this activity in your firewall logs - that is, if someone is actually reviewing your firewall logs.
Oh, my firewall has logs???
However, when most business owners are asked about their firewall logs, the typical response is usually something like, "Oh, my firewall has logs?"
Yes, all firewalls produce log files. Most of them only show what's been blocked, which is like showing pictures of all the thieves that are in prison, while the bank down the street is being robbed.
Wouldn't you want to see all traffic? This produces more work, but if your firewall only logs activity it knows about, you're security is totally dependent on the ability of your firewall and the way it's configured.
Many firewall companies want to reduce their number of tech support calls. Their business model revolves around having tech support available, but in the process they're also seeking ways of reducing the number of times people call in.
This isn't necessarily a bad thing, but when their products have fewer features, thus fewer benefits as a result - that is a bad thing.
Most firewalls designed for the small business market lack features that most small businesses would benefit from. Many of them have all the technical buzzwords like "deep packet inspection", "spyware prevention", "intrusion detection" and many others, however they don't go into the level of detail needed to be effective.
First, many firewalls that are "designed" for small businesses start with companies that have 100 - 250 users. These might be considered small businesses by the Bureau of Labor Statistics, but for technology purposes companies of this size have their own IT staff (96% do).
Not just one IT person, but an IT staff which means that someone is probably responsible for security. If not, they'll have someone train them in the proper setup, installation and monitoring of security appliances.
The businesses we consider small have anywhere from 3 - 50 PCs. The companies at the higher end of this scale might have someone dedicated to handling IT issues. But this person is usually so inundated with PC support issues that they have little time "left over" to effectively monitor firewall logs. Toward the lower end of this scale, they usually have either an outside person or firm responsible or they have an employee who "is pretty good with computers" who has other responsibilities as well.
Rarely will these small businesses have someone watching the firewall logs on a consistent basis. Someone might look them over if there's an issue, but these logs rotate when filled so the valuable information might be lost before it's ever reviewed.
And that's a shame.
Without reviewing the logs you have no idea what or who is trying to get in with which or what.
An Example Log File
Let's review some logs.
This happens to be a log from a client. The columns are labeled accordingly. This report has been cleaned up to make it easier to explain and understand.
Date Time Source IP Source Port Destination IP Destination Port
06/18/2007 12:04:03.416 218.10.111.119 12200 55.66.777.1 6588
06/18/2007 12:16:05.192 41.248.25.147 4925 55.66.777.1 5900
06/18/2007 13:08:02.256 218.10.111.119 12200 55.66.777.1 6588
06/18/2007 13:22:10.224 58.180.199.163 4637 55.66.777.1 2967
What is this showing?
Well the first source IP (Internet) address is from Heilongjiang, a province in China. The destination is our client (mangled to protect the innocent) but the important data is the destination port. That identifies what they're looking for.
Port 6588 can be a few different things. They could be scanning for a Trojan that uses that port. If their scan responds with the typical response of the remote access Trojan, they know they've found an infected system. Port 6588 can also be a proxy server (which we won't describe here) with a recent bug. This bug makes it easy for a hacker to exploit thereby giving them remote access to the system running the proxy server software.
The hackers system will tell them what service is listening on port 6588 so they know what tools to use to attack that port.The second line in our log file above is from Africa. Port 5900 is VNC which is used by many, many system administrators to remotely connect to a system to perform maintenance on it. This software has had a few exploits and one just last year allowed the attacker to have remote control of the system with VNC installed without having to crack any passwords!
Line 3 has our friend from China back trying again. Same port. They must be trying a few exploits against this port. Maybe they know something that the general security community isn't aware of yet.
On line 4 in our logs we see a new IP address in the source. This one is from Korea but notice it's scanning port 2967. This happens to be the port that Symantec's Anti-virus software listens on for new updates. There is a known exploit which allows remote attackers to execute arbitrary code via unknown attack vectors. When hackers find this port they know exactly what exploit to try.
In other words, the security software that is designed to protect systems is actually a way in for hackers due to a software bug.
It could be that there is a new "hole" in Symantec's software that hackers know about but Symantec doesn't. The previous hole was patched so either the hackers are looking for yet unpatched Symantec software or they know of a new hole and are looking for ways to infect them.
Without reviewing your logs you have no idea what is trying to get into your network.
Without a properly configured firewall, this type of attack would surely get through. This happens to be a firewall we configured so we know of ports like this and we blocked outside access because this client does not use Symantec products.
When talking security with a business owner I always ask, "When was the last time your network was scanned for openings?" They usually respond with, "Never". To which I reply, "Oh you're wrong there. You've been scanned, you just don't know by who!"
Regular scans of your network show you what the hackers are seeing of your network. It's a simple process and should be performed at least once a month. The results should be presented to you in a very readable, understandable report.
What to Do Next
The first thing you should do is check your firewall to make sure it's logging all activity.
Then, your job is to start reviewing the logs either everyday or at a bare minimum, once a week.
Some routers have the firewall "built-in". I've often found these are very limited in their ability to protect. Even more limiting is their logging functionality. Typically these devices will only show what's blocked.
Often these router/firewalls have the option to have the logs emailed to someone when they're filled up with entries. This is a nice option as you can have them directed to someone who will (should) review them in detail and notify you of any entries to be concerned with.
If your firewall doesn't provide the level of detail described in this article, you should seriously consider upgrading. You can keep your existing router just turn off the firewall feature and buy a dedicated firewall.
Then you'll know what the hackers know about your network.

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